Welcoming the First Sunrise of 2012 on the World’s Highest Observation Deck

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SHANGHAI, Jan. 3, 2012 /PRNewswire-Asia/ — The SWFC Observatory, the highest observation deck recognized by Guinness World Records, held the “Welcoming the First Sunrise of 2012” event on January 1, 2012.

On the morning of January 1, the observatory opened two hours earlier than usual to visitors who weathered the chilly wind of early morning, hoping to see the first sunrise of 2012 and welcoming the New Year. At around 6 o’clock, it was already crowded with people who were anxiously waiting for the exciting moment of daybreak. When the first dawn finally came in foggy weather, people still enjoyed this significant moment very much and made great wishes for the New Year from the world’s highest observatory.

As an event the observatory holds every year, “Watch the Sunrise of the New Year’s Day” event has been held four times and drawn lots of attention from people both home and abroad. At the first daybreak of the year, people make their wishes for the New Year and pray that the first sunbeam may bring good luck for them.

As a matter of fact, it is a custom in many countries for people to watch the sunrise of the New Year; they believe seeing the sunrise of New Year’s Day foretells good luck in the New Year.  Furthermore, during the Chinese New Year, the SWFC Observatory will also bring visitors a traditional Chinese celebration, such as lion dance, folk art performance, etc.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.