Paolo Verri, project Manager for Art&Tourism describes what is new about this fair, which is a unique event in the calendar of world fairs, bringing worlds of art and travel together for the first time.
Art&Tourism is organised by TTG Italia, one of the most reputable key palyers in Italy for the business tourism sector
“This new fair brings culture and tourism together for the first time. Although the value of these two sectors together accounts for 10% of Italian GDP, not enough discussion is devoted to them. Culture always generates very interesting contents, but the ten most important museums in Italy are responsible for approx 85% of the income. This means there is enormous scope to develop many niche products and boost the numbers of national and international tourists, there is still great potential for growth.
The interesting thing is to think of the location itself as a place to visit on a tour. The buyers can see all the main offers being produced by museums at the international level. The family visitor might, for example, discover that you can experience a museum by letting your kids play with contemporary art and science”.
To learn more about Art & Tourism click here
