“AIM Group International approaches South African MICE market”

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March 2012 – It was a quite unusual experience for the South African group of professionals in Budapest: from the hot summer in Cape Town to the coldest European week of the last twenty years, swimming outdoors surrounded by snow with an outside temperature of -12° C …

That incentive program of a major South African company started in Budapest, continued in Bratislava, the surprising capital of Slovakia, and ended in the magical Prague: an intense program marked by the special atmosphere of three Central European capitals and the quality of service of AIM Group International.

Other incentive initiatives of South African companies (banks, insurance and investment companies) are instead directed towards Portugal: not only Lisbon, but also Cascais, Coimbra, Douro Valley and Porto allow to design tailor made programs and to take advantage of new and high profile venues. 

The South African MICE market is growing and AIM Group International, thanks to its strong presence in Europe, represents a privileged partner, able to offer customized programs, creativity and constant service quality in the best destinations on the continent.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.