‘We believe in the power of connecting. In a world full of possibilities that unite people, ideas and visions. For over a century we’ve found ways to bring together people, brands and markets from our base in Amsterdam. Nationally and internationally.’
These are the words that herald the start of the new film by Amsterdam RAI. They encapsulate the identity of a convention centre and exhibition organiser that has been successfully connecting worlds, people and markets for over a century. The story of the RAI is told in a little under three minutes, with the link between two images symbolising the power of connection.
Manifesto
To Amsterdam RAI the film is more than just the story behind the square metres of the event complex. “It is a promise to each other and the environment in which we operate,” Hans Bakker, Chairman of the Board of Amsterdam RAI explains. “It reflects how we see the world and what we believe in.”
The power of connection
1+1+1=4: This is the core principle behind Amsterdam RAI. Connecting context, content and communities to create added value. In line with this philosophy, Amsterdam RAI developed the film in partnership with advertising agency Lemon Scented Tea, production company Minibar and director Jasper Faber.
