From 18 to 20 April, Estonia will host the “Meet Estonia 2012” fam-trip, attracting participants from 11 countries across Europe.

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Organised jointly by Enterprise Estonia, Estonian Tourist Board and Estonian Convention Bureau, the event will give 43 professional event planners and association representatives a taste of what Estonia has to offer as a meeting destination.

In addition to visiting the main conference and event venues, modern conference hotels and unique historical sites, the visitors will have a chance to experience an active incentive programme that includes a night-time tour of Tallinn’s Old Town and a traditional Estonian-style party. The opening event will be held at historical Tallinn Town Hall, where the guests will be greeted by Mr Arvo Sarapuu, Deputy Mayor of Tallinn.

This is the third time that the Meet Estonia fam-trip is taking place. The Marketing Director of Estonian Tourist Board (Enterprise Estonia), Mr Tarmo Mutso, says that the number of meeting planners interested in participating in the Meet Estonia fam-trip has continued to grow every year. It is also rewarding to recognise that the previous trips have already resulted in actual cooperation and more events choosing Estonia as their next meeting destination.

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“Estonia is a new and exciting destination, where conference infrastructure is fully up-to-date, and which offers good value for money. We are also a compact destination, where free Wi-Fi is available nearly everywhere. Therefore, we believe that Estonia has a lot to offer for international meeting and event organisers” added Kadri Karu, Managing Director of the Estonian Convention Bureau.

During the trip, international meeting planners will also have a chance to attend a workshop with local suppliers, and a large number of them will take part in post-tour visits to the university town of Tartu or the seaside resort town of Pärnu.

The programme “Promoting Estonia as a Tourism Destination” is supported by the European Regional Development Fund.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.