Carlson Wagonlit Travel – Flexible in Europe or in the USA (United Kingdom)
Job Description
This position is a key role within the global supplier product marketing team, responsible for setting advertising strategy, creating new revenue streams, and driving new initiatives. The Director – Advertising and Promotion Products will own the products, vehicles, delivery mechanisms, pricing, and strategies on a global level. In addition this role spans beyond supplier marketing and bridges additional advertising opportunities as identified or developed.
This role reports to the Vice President within global supplier product marketing and implements globally, regionally and/or locally.
Main responsibilities
-Drive the development of CWT’s advertising and promotion programs
-Manage the Advertising Sales team
-Work closely with global supplier product marketing team leadership to ensure the right marketing vehicles are in place or to create new marketing vehicles
-Identify new advertising opportunities and associated business cases
-Owns the process of creating new advertising concepts/products
-Manages advertising budget and ensures projects get done on time and within budget
-Development of ROI and measurement tools to ensure effectiveness of each marketing or advertising tool/campaign
-Establish design of marketing and advertising practices at a global level,
setting goals and objectives to support marketing efforts through advertising, promotions, incentives and unique product initiatives,
creating new advertising concepts/products that can be applied within CWT,
creating and maintaining the benchmarking tools necessary for post campaign/initiative follow up.
-Leads the team in ensuring the right marketing tools/products are available to meet the needs of the supplier marketing plans today and into the future
-Creates marketing products that suppliers would view as unique points of differentiation – thus setting CWT on a stage far different than other TMC’s
-Creation of new advertising vehicles (supplier revenue generating vehicles)
-Development of new market segments to drive business to (valuable segments supplier want to reach)
-Champion advertising across the organization
Candidate profile
English fluent: written and oral
-Abilities to deal within a highly multicultural environment
-Excellent written and verbal communication skills to create solution value proposition, sales presentations, influence business investment and key marketing messages
-Strong knowledge of Microsoft tools, including excel. Strong skill set in development of powerpoint/visio required.
-Solution Driven
-Strong commercial acumen in and business leadership qualities including ability to formulate business cases based on NPV/ROI to the company
-Demonstrated track record of analyzing market trends for purposes of making sound recommendations with the necessary data support/rationale.
-Excellent relationship building skills with a good understanding of different cultures and how to work with them to deliver results, in a global organization.
-Must be able to travel 25%-40% of the time including global travel
-Strong knowledge of airline/travel industry
-Bachelor Degree in Marketing / Business / or its equivalent or equivalent experience in a similar capacity
-Advertising agency experience helpful
-Experience in a strategic role
More info at: www.carlsonwagonlit.com
