At BTC, the well-known industry analyst will explain the changes that have affected the meetings and events market in the last four years, with a particular focus on buyer behaviour and suggestions on how to position products and services effectively to make them more competitive.
Rob Davidson has a clear and direct style that is at once able to describe an issue in layman’s terms, but is also precise and effective in conveying specialist content and exact and up-to-date market analyses. The well-known industry analyst for EIBTM and senior lecturer in events management at the University of Greenwich, is always well-received for his presentations packed with ideas and information, and this year, BTC is giving participants another opportunity to listen to him.
The seminar that Davidson will present at BTC concerns the “new reality” of international meetings: four years on from the global crisis that drove many countries into recession, the meetings and events market have changed considerably, with a new relationship emerging between buyers and suppliers. The presentation will therefore explore this dynamic, and give supply-side operators some ideas on how to tap the new trends in demand more competitively.
“Success in the meetings industry depends upon understanding the latest market trends – and adapting products and services so that they correspond to what buyers actually need. This presentation will bring industry operators up to date with developments in today’s meetings market, and show them how to increase their chances of success in that market” says Rob Davidson. “The relationship between buyers and suppliers in the meetings industry is constantly changing. The seminar will explore the latest trends in how buyers choose meetings destinations and venues, and what operators can do to increase the probability that their destination venue or meetings services will be chosen”.
BTC’s programme of seminars and educational events will this year be especially aimed at the updates required for all industry segments attending the show. The full education programme, open to all participants at the show upon registration, will be published in May.
