Controversy likely at IAPCO / IPCAA Seminar

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Wednesday 22 May, 08.45 at IMEX, Frankfurt 

The IAPCO / IPCAA Seminar “How do you fit into the healthcare congress stakeholder chain?” is certain to cause controversy and perhaps even discord !

Martin Jensen, of H. Lundbeck, representing ICPAA, will review, amongst others;

Would you listen to what a convention bureau has to say?

Is there a trend among IPCAA members to re-think the strategies of attending healthcare congresses?”

Christian Mutschlechner, of the Vienna Convention Bureau, will be defending the position of the convention bureaux confirming that they can be, and are, instrumental in the selection process, attracting medical meetings to a city and he will answer the leading question as to “whether a convention bureau can do more than they are currently doing?”.

“But will PCOs continue to pursue medical congresses if there is the possibility that these become less attractive due to compliance?” argues Caroline Mackenzie of Congrex Holdings BV, IAPCO member.

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Make your voice heard at IMEX – participate in the Seminar – Wednesday 08.45

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.