VOK DAMS was awarded the gold award in the category “Best Press/Media Event” with more than 800 entries from all over the world competing in 28 categories at this year’s Ex Award.
The judging panel awarded the gold award for the Volkswagen hybrid event “Think Blue. Spritsparathon 2011”. Here, participants could qualify in six regional competitions for the grand German finale – all based on their fuel-conserving driving and their knowledge around the environment and sustainability. The project was advertised not only in industry magazines such as ADAC Motorwelt and via a homepage but also via mobile and digital media, especially social media.
The international judging panel particularly praised the effective hybrid event character of this project.
