To ensure that local events follow a consistent dramaturgic and organizational sequence within the framework of an overall brand campaign, the consulting agency of VOK DAMS developed a guideline for international usage. This guideline can be used both when implementing an event autonomously or as a briefing for agencies. In doing so, the communication specialists of VOK DAMS.Consulting combined their proficiency in integrated brand communication with the event expertise of VOK DAMS.
This guidelines is to serve both as suggestion and as support, leaving ample scope for own ideas or adaptation to country-specific requirements.
For the car launch of a major automotive manufacturer, for example, the guideline contained the background for the local dealer event, all relevant information about the new car and about the brand campaign as well as the concept of the new conference approach. Emphasis was put on the detailed description of the dramaturgic flow of the event, including timing, locations, interior design and suggestions for performers as well as design specifications. Organizational tips and instructions completed the guideline.
By now, several successful events in different countries and markets have been conducted on this basis. The positive feedback of the participants proved that the concept was a complete success.
