Emirates and the ATP announced a new global partnership in which Emirates will become the Official Airline of the ATP World Tour, as well as the new title sponsor of the ATP Rankings, as of 1st January 2013.
As part of the five-year agreement, Emirates becomes an Official Platinum Partner of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, through 2017. Benefitting from global promotional rights together with an on-site presence at tournaments throughout the season, the partnership will enable Emirates to engage with viewers across a number of different mainstream and digital platforms.
With a heavy focus on activation around the ATP Rankings, Emirates will also become the presenting sponsor of the ATP World Tour No. 1 trophy ceremonies and the ATP Newcomer of the Year award, presented annually at the Barclays ATP World Tour Finals.
In addition to global marketing activation, Emirates will be integrated into programming on ATPWorldTour.com and ATP World Tour Uncovered presented by Rio, the Tour’s weekly magazine-style television show broadcast in more than 150 countries worldwide.
