Three days to discover, live and “buy” Florence
This was the opportunity given by Florence Convention Bureau – from 15th to 18th of November – to 21 French buyers (Event Planners and companies) to promote the city for events and incentive travels.
Three days of visits to the best Florentine venues and hotels in order to show the high offer of the city.
“Fam trip” – FCB director Carlotta Ferrari said – “is a very effective initiative that helps to create a climate of confidence with the clients. We “opened” 2012 with a fam trip dedicated to Germany, UK and Benelux and we now we’ve done the same with France”.
And for the future, we are already working on two or three similar initiatives for 2013, selecting other European and extra-European countries.”
