Hotelbeds MEAPAC grows roomnight sales by 31%

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Singapore is the best-selling destination in the region for 2012 

Singapore, 25 January, 2013 – Hotelbeds, the leading global accommodation wholesaler, increases roomnights sales for Middle East, Asia, Australia and Pacific Islands (MEAPAC) by 31% and announces the top 10 best-selling destinations.

MEAPAC is the largest geographic region for Hotelbeds worldwide and they have been steadily growing its presence in this region over the past few years. It is also the fastest growing region due to its size, scale and market opportunities.

For 2012, roomnight sales have soared increasing 31% as the region becomes more accessible within the international market and continues to be popular domestically. Hotelbeds growth in the region has been accelerated by infrastructure investments made by the countries in the region, particularly to airports and hotels, with airlines increasing capacity and opening new routes.

52% of roomnights sales on the Hotelbeds online booking platform are generated from the international market, whilst 48% come from inter-regional travel. Hotelbeds is active in over 100 source markets selling into the region with the highest percentage of customers coming from Asia and Europe.

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For 2012 the top selling destinations in MEAPAC are: Singapore, Hong Kong, Dubai, Kuala Lumpur, Bangkok, Shanghai, Guangzhou (China), Phuket, Koh Samui (Thailand) and Bali. The top outbound destinations for Hotelbeds Asian markets are Paris, London, Bangkok, Singapore, Bali, Barcelona, Hong Kong, Istanbul, Phuket and Dubai.

Pablo Aycart, Managing Director, MEAPAC at Hotelbeds comments: “The growth we have achieved so far in the region is due to the excellent relations our local teams have built with client and suppliers and the investments we have made in our people, technology and distribution. Our focus for 2013 is to continue to increase the hotel portfolio, develop the distribution coverage and continue with our source market and destination expansion across the region particularly in Singapore, South Korea, Japan, Saudi Arabia, Malaysia, Indonesia, Thailand, China & Philippines.”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.