Lime Venue Portfolio has launched plans to boost the CSR value associated with booking its venues for meetings and events in the New Year.
The portfolio includes a diverse collection of unusual, sporting and cultural venues across the UK and Ireland, under the leadership of head of sales Jo Austin, the assortment of venues will focus on reducing the “guilt factor” associated with spending money on and using unusual venues for meetings and events for bookers in 2013.
The portfolio will focus principally on ensuring event organisers are aware of the contributions they are making by using a Lime Venue Portfolio venue. Emphasis will be placed on boosting awareness of the CSR benefits when hiring unusual venues such as museums, zoo’s and sporting stadia, in particular where money automatically goes back into sustaining and running the venue, as well as conservation, animal welfare, education and grass roots sporting initiatives.
Lime Venue Portfolio’s New Year initiative will tie in with the Social Value Act, which has come into force this January: the Act seeks to maximise additional benefits created by both procuring and commissioning goods. Lime Venue Portfolio’s collection of venues includes a varied range of national treasure houses and leisure destinations, iconic sporting stadia and some of the UK’s major racecourses. Examples of venues where CSR benefits will be promoted, include Edinburgh Zoo, Museum of Science and Industry (MOSI), Manchester Art Gallery and Bristol Zoo Gardens.
Jo Austin, head of sales, Lime Venue Portfolio, comments, “I think that when customers realise that they are contributing to their own CSR objectives by using unusual venues like ours, it will become a crucial issue for the industry. We really want to help make the decision to use a different venue much easier and encourage sales, while at the same time boosting awareness of the CSR benefits associated with these bookings.
We appreciate that event bookers want to feel like they are ticking the important social value box and if all the other elements of the venue are right, for example price, value for money and location, alongside an impressive venue experience as well, then we think we will assist clients in making the right choice.”
