A recent survey of shopping preferences revealed that the most popular items among foreign tourists are beauty products (32%), followed by fashion products (23%), performances (16%), and food and groceries (12%). The popularity of beauty products is attributed to their reasonable prices and outstanding quality.
The survey, titled “What’s On Your Korean Shopping Wish List?”, had been carried out by the Visit Korea Committee on the 2013 Korea Grand Sale website from December 3, 2013 through January 25, 2013. A total of 3,025 people from all over the world (China 55%, Japan 21%, Southeast Asia 16%, Europe/North & South America 6%) participated in the survey.
Meanwhile, the Korea Grand Sale is an annual nationwide sale event, during which businesses representing diverse industries such as shopping, tourism, accommodation, dining, and performances offer discounts on their products and services to foreign tourists.
