Hotelbeds strengthens links between China and US with acquisition of JBS

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Palma de Mallorca – 8 February, 2013 – Hotelbeds, the leading global accommodation wholesaler, announces that it has acquired JBS (www.jbshotels.com) a US based company dedicated to the Chinese accommodation wholesaler market. 

Hotelbeds is the travel trades most successful global accommodation provider. It supplies over 50,000 hotels to travel providers such as airlines, tour operators and travel agents. Through its sister brand Destination Services it also provides tours, transfers and excursions globally. Hotelbeds already has a significant presence across the US and is building its presence across China with over 100 source markets bringing customers into both regions.

JBS was formed in 2001 by Chinese born and US residents Juliann Meng, Barbara Ansel and Sarah Gao. JBS works with Chinese-domiciled tour operators and travel agents as well as destination management companies active in incoming tourism from China to the US.

The China outbound market is growing rapidly due to growing consumer wealth plus the easing of visa regulations. The US has become an increasingly important destination for China. China currently represents about 5% of total US inbound tourist expenditure and in the next 5 years is expected to grow at rates of over 25% per year.

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JBS will work closely with Hotelbeds to build on relationships with tour operators and travel distributors in China to drive more business to all destinations in the US. This will include maximizing and increasing the partnerships both companies have with hotels and destination services providers. Together the businesses will become the significant player in accommodation and destination services between China and the US.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.