VOK DAMS China boosts its creative power

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The continuous success of VOK DAMS China cannot be attributed to the high quality of their projects alone, but can also be explained by the high standard of creativity that the team around General Manager Ulrike Ellmann adheres to within each project.  

Thus, it is but only a logical next step for VOK DAMS China to further invest in its creative competence.

A creative specialist, Dominik Soemantri (32), will be starting as new Concept Director in Beijing. China, the so-called “Middle Kingdom”, is no new territory for Soemantri, who went to Beijing after having worked as a Project Manager for L’Oréal in Dusseldorf. In the Chinese capital, he succeeded as Account Manger for MetaDesign and, most recently, as Account Director for Avantgarde.

Moon Yang (32) will take over as head of the unit design & graphics. Moon Yang has been working for VOK DAMS Beijing for five years. She started as designer, was then promoted to senior designer, and now qualified as Head of Design due to her high creative competence and artistic ability.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.