When digital and live experiences are brought together, i. e. in hybrid events, event targets can be reached better and more effectively. In doing so, however, meeting the different requirements of the generations is a balancing act. How to enthuse digital natives and digital immigrants alike is the topic of the current whitepaper “Hybrid Events: Future Report” published by VOK DAMS, the specialists for hybrid events.
Looking at future event concepts, the Future Report describes how playful elements or modern game tactics can be integrated into the communication process, portrays virtual assistant systems, and shows how participants’ interaction can be boosted with the help of smart networks. Examples and facts of successful live-marketing concepts as well as an outlook into the future (“robotics”) and the description of intelligent approaches for measuring event impact round off the whitepaper.
The conclusion of the report in a nutshell:
1. Communication for the next generation
Companies should already today learn and train the implementation of modern technologies, as only those who early on deal with the characteristics and the communicative behavior of digital natives will be amongst the winners of this imminent change.
2. Attachment is the new attention
The future of live-communication is less shaped by groundbreaking technological inventions but rather by how already existing tools are applied in and adapted to live-communication.
3. Knowledge is power
In future, the application of smartphones, tablets, mobile applications and smart networks will revolutionize how communicative impact is measured and allow for trade show evaluations with an hitherto unknown depth and precision.
Marketplace intelligence will become one of the most decisive success factors for live-marketing in future.
The whitepaper “Hybrid Events: Future Report” is available via www.facebook.com/vokdams
