Incentives boost heightens Advantage Abu Dhabi’s appeal

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The Bureau has overhauled its Advantage Abu Dhabi initiative for the corporate meetings and incentive travel segments with 13 structured offerings designed to enhance the emirate’s appeal amongst sector-specific bookers.
Wide-ranging incentives now include: welcome dinners at host hotels, city tours, evening functions Emirati-style, ‘Speedster Specials’ at Ferrari World Abu Dhabi, desert safaris and dune dinners, full day meetings packages, golf rounds on award-winning courses, tours of Abu Dhabi’s award-winning Falcon Hospital, tours of the emirate’s heritage heartland of Al Ain and its UNESCO inscripted sites, VIP tours of the Yas Marina Circuit; entrance to the Yas Waterworld waterpark; cultural education sessions and event logo development.
To qualify for any of a selection of the new incentives, organisers must hold an event in Abu Dhabi that has a minimum of 50 paid room nights during this year or next.
The number of incentives on offer for a single event is on a sliding scale commensurate with the number of paid room nights booked. Bookings of 50-500 room nights qualify for a single incentive; 501-1,000 room nights book can earn two incentives; 1,001-1,500 room nights qualify for three incentives and bookings of 1,501 or more qualify for a tailored group offering.
In addition, organisers will receive an Abu Dhabi Welcome Pack for all their delegates, pre-event marketing support and free, impartial bureau advice.
Organisers wishing to apply for the incentives should do so at least 30 days before their event begins with the offer applying only to new bookings.
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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.