3000 participants from 40 different Countries are Expected in Mugello for IMM 2013

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IMM 2013The 36th world rally of the “British style” car icon at Mugello Racetrack. Tours in Tuscany, drive tests, markets, concerts and much more

The 35th edition of the International Mini Meeting – IMM 2013, the world meeting of the car that is almost a way of life as well as the symbol of the “British style”, will be held at the Mugello Racetrack. The meeting will be hosted for the first time in Tuscany. Over 3,000 participants from 40 different countries are expected with their collectors cars at the event which will take place from 16th to 20th of May.

There will be set up a veritable theme park for Mini fans: an area within the Autodromo of Mugello, where you can do a test drive to try your Mini in the famous Mugello International Circuit (Available by reservation). In addition, the space will be divided into areas used for various services such as: camping, family area, dining area, party, market area, playground.

Four days of fun, live concerts, markets, film screenings, music and fashion, dedicated to one of the most popular car ever, bearer of a unique style.

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You can register online until May 10, 2013. The participation fee includes: access to the IMM 2013 from May 16 until May 20, car badge, place tent / camper, Saturday dinner, Sunday breakfast.

For children up to 10 years, the participation is free.

The decision to hold the event in Italy was taken by the representatives of the Mini Club International in June 2011, during the IMM 2011 in St. Stephan in Switzerland. The bidding was promoted by Mini Moto Maniaci clubs of Florence, Cooper Club of Rome and Ministi Veneti clubs- with the strong support of Florence Convention Bureau, the Province of Florence, different Communes (Scarperia, Barberino, Firenzuola, Borgo San Lorenzo, San Piero a Sieve, Vicchio, Dicomano), the mountain community of Mugello and private sponsors, including Banca di Credito Cooperativo del Mugello.
www.imm2013.com

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.