Keith Prowse is embarking on an above the line advertising campaign throughout Spring 2013. The purpose of the campaign is to redefine the perceptions associated with corporate hospitality and underline Keith Prowse’s expertise, professionalism and access to world-class sporting and social occasions.
A defined strapline, refreshed logo and new creative treatment of advertising will support the company’s positioning as one of the UK’s leading experience suppliers. Targeted towards CEO’s, marketing managers and decision makers of events, the adverts will appear in UK broadsheets, business publications and regional newspapers, along with highly visible placements in mainline rail and London underground stations.
The campaign was overseen by Keith Prowse‘s Head of Marketing, Ted Walker, and devised by Linney Group. It has been developed to focus on Keith Prowse’s core differentiators and a heritage that dates back over 200 years. Using sporting connotations, the campaign will highlight integrity, service, expertise, history and innovation.
The campaign leads with bold headlines including ruby references “Nice try, not a phrase we are familiar with”, as well as stressing Keith Prowse’s drive for quality and unrivalled service.
“We don’t just stop at Wimbledon” emphasises the company’s wide range of sporting and social occasions and status as official hospitality supplier.
Ted Walker, Head of Marketing at Keith Prowse said: “This campaign is a bold step for the Keith Prowse brand as we have traditionally only targeted our message to buyers and decision makers of corporate hospitality. We are mindful that hospitality has a far wider scope within marketing mix; customer and client relationships are integral to business success today. Hence, we are looking to broaden our messaging to the business world.”
Keith Prowse is the UK’s leading hospitality supplier affording access to all major sporting and cultural events in the UK. The company is contracted to provide official hospitality at iconic sporting venues such as The Kia Oval, Twickenham and Wimbledon as well as creating bespoke experiences for individuals and companies alike.
