“Volkswagen myTIME 2013 – More drive – more value– more e-motion”
– was the motto of the launch-training for 4,500 Volkswagen sales managers. This motto also determined the event concept and its implementation by the Hamburg team of VOK DAMS, agency for events and live-marketing, whom Volkswagen had assigned with this event for the second time.
Consequentially, the sales teams experienced a dynamic, valuable and e-motional program. The interactive training event focused on the Golf derivatives Golf GTI, Golf GTD, Golf Variant and also looked at Volkswagen’s e-mobility.
“More drive – more value– more e-motion” – formed the red thread of the event, from its beginning to its end, from the perfect vehicles, over the live-presentations at the business meeting, to the informative test drive of the Golf GTD, from the intensive sales trainings to the dynamic Golf GTI driving experience at the driving course.
More drive by short, dynamic actions throughout the whole day, more value by targeted, practical information for sales, more e-motion by personal interaction, the subject of e-mobility and the 360° dynamic driving presentation – that is “myTIME 2013”.
An iPad App, which accompanied the guests individually throughout the complete event, made this tailor-made sales training even more personal.
“Volkswagen myTIME 2013” – a compact and efficiently utilized day.
