LoyaltyEdge from American Express® to Assist in the Design of Wells Fargo Consumer Credit Card Loyalty Program
SAN FRANCISCO, CA, August 7, 2013 — Two companies that share the same founders and a rich history, Wells Fargo (NYSE: WFC) and American Express (NYSE: AXP), announced today a new chapter of partnership that will see Wells Fargo issuing new credit cards accepted on the American Express network.
Wells Fargo will make the cards available in the marketplace nationwide by mid-2014. Financial terms of the agreement were not disclosed.
“We are delivering on our strategy to expand our credit card business,” said John Stumpf, Chairman and CEO of Wells Fargo. “Our goal is to offer Wells Fargo customers a suite of cards that help them meet their financial goals. We’re proud to have American Express as a partner in this effort — a great company with a proven brand for customer service.”
Wells Fargo customers will be able to apply for the cards through mail, online, phone and 6,000 retail store locations. Wells Fargo will conduct a pilot program for customers in select U.S. markets starting in the third quarter of 2013, with a full scale launch in the first half of 2014. The new cards will be accepted on the American Express global merchant network.
