At the famous Ocean Drive, 400 international dealers as well as lifestyle- and automobile-journalists experienced the extreme performance and elegant design of a world brand. An exclusive high-speed battle in a class of its own, right at the United States’ busiest airport: sports car versus airplane.
This was the spectacular launch of the LAMBORGHINI Aventador LP 700-4 Roadster in Miami. And it also kicked-off the Live Campaign – a campaign in which the event was not a mere communication channel but was used for generating and providing content.
Thus, the launch in Miami formed the core of the complete marketing campaign.
This project, which generated a lot of international media attention, also convinced the judging panel of the Gala Award, who nominated it in the category “Most Outstanding Spectacle”.
One of a total of five nominations for VOK DAMS at this oldest and most prestigious award of the event industry.
A rather exciting 10th of January 2014 in Nashville, TN, when the Galas are awarded during the leading trade fair “The Special Event 2014”.
For more information see http://specialevents.com/gala-awards
