Barcelona, September 29th, 2014
The World PCO Alliance strives towards developing unique concepts to the benefit of all its association clients.
– Maximising congress attendance: An increasing challenge for associations and scientific societies!
Attracting delegates to a conference or scientific meeting becomes more and more of a challenge for associations due to a variety of reasons. It is not only because of a steadily increasing number of competing conferences, but also due to the fact that professionals are entitled to take less days off for continuing education. On top of that, industry support is becoming more selective and in particular corporate compliance restrictions are affecting the ability to invite delegates to attend congresses.
One of the major concerns of associations today, very often due to a lack of expertise, is how to reach out to their potential target groups and to design a strategic communication plan which will enable them to maximise delegate attendance.
The World PCO Alliance, with its 21 members across the globe, can formulate a 360º marketing and communication strategy for associations to meet this aim.
Please access World PCO website to view the full report. http://www.worldpco.org
