Emirates Skywards and Starwood Preferred Guest® Join Forces to Extend Benefits across the Sky and Around the Globe

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New Partnership Takes Loyalty to New Heights in Growing Travel Markets with Extra Rewards and Elite Earnings

DUBAI, U.A.E., 10th November 2014: Emirates Airline® and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) are announcing a new partnership providing reciprocal benefits to Emirates Skywards® and Starwood Preferred Guest® (SPG®) members. The program, Your World Rewards®, begins Nov. 19 and allows Skywards and SPG elite members who register for the program, to elevate their earnings and benefits when they fly with Emirates or stay with Starwood.

With Your World Rewards, registered Emirates Skywards and SPG members will now earn in the air, on the ground and around the world. Whether on business or leisure, Emirates Skywards and SPG members will enjoy the best in travel from take-off to check-out with rich benefits, personal service and extensive access around the world through this partnership of two loyalty programs.

Emirates Skywards and Starwood Preferred Guest Join Forces to Extend Benefits across the Sky and Around the GlobeFrits Van Paasschen, CEO of Starwood Hotels & Resorts Worldwide and Thierry Antinori, Executive Vice President and Chief Commercial Officer of Emirates Airline announce the launch of Your World Rewards.

Elite Emirates Skywards and SPG members will receive exclusive rewards of each loyalty program. Skywards Gold and Platinum members will have the opportunity to upgrade their hotel experience, receiving exclusive benefits including access to SPG elite check-in, 4:00 p.m. late check-out and complimentary in-room Internet access. In turn, all SPG Platinum members will enjoy some of the advantages of Emirates Skywards elite like priority check-in and priority boarding when flying Emirates. Members will also receive complimentary e-gate access for flights in and out of Dubai.

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Members will also earn bonus Starpoints® when they fly with Emirates and bonus Miles when they stay with SPG on top of their usual earnings. Elite SPG members will earn one Starpoint® per dollar, in addition to Skywards Miles, for all eligible Emirates operated flights; and all Emirates Skywards Silver, Gold and Platinum members will earn the equivalent of one Mile per dollar, on top of Starpoints, for all eligible stays at Starwood hotels and resorts worldwide. Conversion rates will be adjusted for local currencies.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.