The Sales and Marketing Action Plan, SMAP 2015, developed by the Palais des Festivals and Congresses of Cannes in association with the local socio-economic players has been presented on Friday, November 28th, 2014 to the tourist industry professionals.
It allows applying the tourism strategy through strong and pragmatic measures to revitalize the destination Cannes as well as the local economic market, by way of application of the city guidelines.
In a contrasted international economic environment, that became hypercompetitive, the Palais des Festivals and Congresses of Cannes plays a strategic role to maintain the level of excellence and attractiveness of the destination.
At the instigation of the new municipal team that defines the main development lines of the city, and in dialogue with the local professionals, it develops the decisive SMAP actions, to revitalize tourism, the main economic business sector of the city. Indeed, if we refer to 2013, the economic activity impact of the Palais des Festivals and Congresses amounts to more than 840 million Euros and induces 17000 direct and indirect jobs.
At the same time, Cannes commits to implement shared innovative means, adapted to the evolution of societal behaviors, and the mobilization of all economic and tourism actors to make the destination always more attractive.
The priorities in 2015
162 actions (against 160 in 2014) in 37 countries (against 35 in 2014) will be carried by the teams of the Palais des Festivals and Congresses supported by a Task Force made of different key players of the SEMEC, representatives of the city and local socio-economic players around a 2015 conquest strategy aiming at :
1- Value the identity of the destination and the image of Cannes.
2- Develop the number of congresses and strengthen the positioning of a modernized and professionalized Palais des Festivals and Congresses (optimize and spread occupancy rate over the year).
3- Offer a broader range of events and cultural life for festive weekends or as back up to congresses.
4- Federate all players around the charter Only Cannes, guarantee of excellence and quality of welcome.
