SAN FRANCISCO, January 28, 2015 /PRNewswire/ — PayPal, Inc. and dunnhumby Ventures have backed Pulsate to take a lead in the context marketing space. The round was led by Delta Partners’ Bank of Ireland seed fund and also included Enterprise Ireland.
Pulsate is an end-to-end context marketing platform for mobile that drives new revenue for brands by changing the way they interact with customers both inside their apps and within brick and mortar locations.
Easily integrated with new or existing apps, Pulsate provides live audience segmentation alongside an intuitive campaign builder to deliver engaging customer experiences. App users are encouraged to reply, forming a direct dialogue between the brand and the customer.
Pulsate utilizes in-app behaviors, geofences and beacons to trigger content delivery at the right place and time.
Speaking today Pulsate founder and CEO, Patrick Leddy, said:
“We are delighted to receive this $1.2m in funding from such high profile investors. We will use the funds to accelerate the development of our product and to increase our business in the US. We are already attracting a lot of customers in this space and with this support we look forward to becoming the industry leader in context marketing.”
