ibtm world Enhances Opportunities for Technology & Events Service Providers

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Flexible stand options will allow for a more personalised approach to exhibiting

ibtm world, (www.ibtmworld.com), formerly EIBTM – the leading global event for the meetings and events industry, is set to offer Technology and Event Service providers with further ‘Flexible Stand Options’ for the 2015 show taking place in the Fira Gran Via, Barcelona.

Graeme Barnett, ibtm world’s Senior Exhibition Director, commented, “Providing our customers with flexible exhibiting opportunities has always been key for us and this “space-only” option will allow our customers to design their stand in line with their branding and show objectives.

“We have already seen a significant interest in this booking option which comes as no surprise as the enhanced visibility enables companies to be more creative in terms of their marketing approach and how they present themselves on the show floor.”

The dedicated area of the show floor, which has witnessed rapid growth over the past few years has become the go-to area for event planners who are seeking to source new solutions and access technology and mobile app providers which has potential to enhance their events.

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Companies who have already signed up to exhibit in the Technology and Event Services area this year include: Europalco, Centium Software, Cvent, etouches, evenium, Goomeo, PSAV as well as Padcelona, Konduko and Etud IT (NB) who will be attending the show for the first time.

Nádia Dias, Project Manager at Europalco, who have booked a space only stand at the show this year commented, “We attended ibtm world last year and it provided so much value for our business, that we have chosen to return to the show again this year. ibtm world allows us to profile our company as a global services partner to international events companies and allows us the opportunity to demonstrate our unique services to a global audience of top level meeting industry buyers.”

Companies providing event services or technology solutions, interested in a stand and benefiting from access to a global network of powerful meetings industry buyers should contact shane.lewis@reedexpo.co.uk or for further information, please visit www.ibtmworld.com/technology

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.