imago to launch new industry research on future of face to face meetings at The Meetings Show

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Research on The Future of Face to Face Meetings environment will be launched by imago at The Meetings Show next month as part of its education programme.

Undertaken by imago in partnership with Loughborough University, this will be the industry’s first opportunity to examine the research and its implications for the meetings sector moving forward. The results will be presented on Wednesday July 8th in an open forum by the research team, which includes Emma Boynton, head of sales and marketing at imago, and Sally Greenhill from The Right Solution.

Emma comments: “The research we have undertaken examines the importance and benefits of learning in a face to face environment and whether it can compete with other forms of communication, particularly amongst tomorrow’s business leaders. The results of this research will allow us, and other organisations, to build a better picture of the economic market place to spot opportunities that are not being maximised or highlight areas of the market that are over saturated. We welcome everybody along to hear the results and find out how face to face meetings play an important role in the way we conduct business.”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.