Britain: Record inbound tourism visits while spend flattens in first six months of 2015

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Record inbound tourism visits while spend flattens in first six months of 2015
· Highest recorded first six months of year for overseas’ visits
· Strong growth from North America market and Business visits

Visits to the UK in the first half of 2015 are 16.8 million, the highest recorded over the first six months of any year showing a 5% increase over 2014.

In addition, visits to the UK by overseas visitors are 3% higher in the twelve months to June 2015 compared to the previous twelve month period at 34.9 million. In June the UK welcomed 3.23 million visitors, in line with the record set in June 2014.

The North American market continues to show recoverywith an increase of 15% during June compared to the previous year, with the number of visits 4% higher in the first six months of 2015, compared to the start of 2014.

Business visits have set a new June record with 16% growth in June 2015, compared to the same period in 2014. Signs of a strengthening recovery may be reflected in business visits currently tracking 13% more than they were in the first half of 2014 and showing double digit (month on month) growth in four of the first six months of this year.

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Another record for the first six months of any year has been set by the 9.8 million visits from the UK’s largest visit-generating region, the EU15 countries with more than half of all overseas visits, 58%, a 3% increase than in the first half of 2014.

Spending throughout the first six months of 2015 reflects the impact of exchange rate shifts, in particular, strong Sterling compared to the Euro. Overseas visitors spent £2.1 billion (in nominal terms) while in the UK during June, 1% below the record June 2014. However, overseas visitor spending remained on-par with the first six months of 2014, which closed as a record spending year.

Patricia Yates, Director of Strategy & Communications said: “Tourism continues to be one of Britain’s most successful industries, where we are competing in an environment of shifting exchange rates. It is also positive to see continued return to growth from North America market, our most valuable market, and business visitors.”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.