Pix.Tim Anderson
easyJet, Europe’s leading airline, experienced its biggest booking day ever on Thursday, 10 September, when flights up until 26 June 2016 went on sale. More than half a million seats were booked in one day alone, as customers flocked to book their spring and early summer sun for 2016. Sales increased from all over the world with increased numbers not only booking in Europe but also through easyJet’s Chinese and US homepages.
At one point, the airline was booking more than 800 seats per minute – the equivalent of filling five planes.
The number of passengers choosing to book using their mobile devices also doubled year on year which is a reflection of the airline’s leading digital products which have evolved significantly in recent years making it faster and easier than ever to book wherever people are. easyJet’s app is the fastest travel app on the market and has won a series of awards including best B2C app from Travolution, overall GrandPrix from “Marketing on Mobile” and finalists in the coveted “most innovative app” at Mobile World Congress.
