VisitBritain has launched its GREAT Britain ‘Home of Amazing Moments’ campaign, designed to promote memorable moments visitors can only experience on a trip to Britain.
Kicking off across four markets – Brazil, France, Germany and the US – the aim of the campaign is to show people the diversity of amazing experiences, culture and countryside available across Britain, inspire them to want to be part of it and book a trip to come and discover their own amazing moments.
The campaign’s first phase drives people to a VisitBritain website www.omgb.com populated with images, cinemagraphs and videos of amazing moments that can be experienced in Britain. There is also a 30-second film to launch the campaign on VisitBritain’s Facebook and Instagram sites http://en.omgb.com/post/136844720054/discover-the-home-of-amazing-moments-great. Visitors to the site will be invited to share this content through their own social media channels using the hashtag #OMGB (Oh My GREAT Britain).
