Roiback wins ‘Europe’s Leading Hotel Booking Solutions Provider’ at 2016 World Travel Awards

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Palma de Mallorca, 4th October, 2016 – Roiback, a specialist in powering direct sales for hotels, has taken the Europe’s Leading Hotel Booking Solutions Provider award at 2016 World Travel Awards, the travel industry’s most prestigious awards programme.

World Travel Awards celebrated its 23rd anniversary this September in Sardinia. The awards serve to acknowledge, reward and celebrate excellence across all key sectors of the global travel and tourism industry. Votes are made by professionals working within travel and tourism all over the world and the vote system is also open to the public through its website.

Rebeca Gonzalez, Managing Director at Roiback, said: “Receiving this award is an honor for Roiback as it recognises our work in an increasingly complex sector –online direct sales from hotels to the final client. This recognition encourages us to continue working and improving to meet present and future requirements of independent hotels and chains and help them to increase their direct sales with innovative solutions.”

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.