Online booking system helps achieve 91% occupancy for the Barbican’s boardroom

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The Barbican launched an online booking system for The Frobisher Boardroom on level 4 of the Centre in July 2014. Three and a half years later the system is helping to keep the space running at more than 90% occupancy.

“Our boardroom is a creative and inspiring space in the heart of a world leading arts and learning centre,” comments Oliver Hargreaves, head of sales at the Barbican.  “It is an incredibly desirable space and businesses of all types want to use the room.  Availability is often tight yet the online booking system makes it easy to identify possible dates, book and make online payments up to 3pm on the day before an event.”

The system also allows clients to select from a range of catering packages complementing the in-room coffee machine that is included within the venue hire fee, providing a one stop environment.  The popularity of the space means that many bookings are still made using traditional ways but the online booking system has seen a steady increase in demand over time.

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The Boardroom is fully equipped with an 80” screen, Barco clickshare system which allows up to four simultaneous presentations, Skype facilities, dedicated Wi-Fi network and all of the usual in-room AV facilities required by the event planner.

Oliver concludes: “The Frobisher Boardroom is primarily used by local companies looking for somewhere private, away from the office.  Despite such high occupancy rates, bookings are frequently made at the last-minute meaning there is plenty of availability for new clients to try the system and space over the coming weeks and months.  Most importantly, the system works directly with our live venue directory, allowing clients to instantly see availability and book space in real time.”

To book the space please visit: barbican.org.uk/hire/venue-hire/venues/frobisher-boardroom

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.