Long haul destinations boost German source market this summer 

Share this

Hotelbeds Group will attend the ITB Berlin: 7-11 March (Hall 9 Stand 110) 

  • Long haul destinations emerge as winners in the growth battle for German travellers – with growth in Asian destinations
  • Turkey and Egypt are back in business with high growth
  • Overall growth offset by fall in city break trips for cities such as London and Barcelona
  • Sun & beach destinations continue to grow, with Majorca remaining top destination

Berlin – Hotelbeds Group, the business-to-business provider of services to the travel industry globally, has announced today –ahead of ITB Berlin from 7-11 March- that bookings measured by room nights from the German source market for its bedbank brands – including Hotelbeds, Bedsonline, Tourico Holidays, and GTA –for this summer are already up on last year and that long haul destinations are emerging as the preferred choice for German holidaymakers.

Hotelbeds Group´s figures show an overall 12% rise in Germans travelling to Asian destinations this summer, led by high growth in Indonesia (Bali) -, Thailand, and Japan – with noticeable growth for Singapore too. Additionally New York, a traditional summer destination for the German market, has increased significantly from last year and is the 2nd most reserved destination this summer.

German holidaymakers are also flocking back to both Turkey and Egypt, with Turkey experiencing significant growth and Egypt seeing a very high increase in bookings. For example Antalya in Turkey has moved up from 53rd position to 8th place as the most popular destination for German travellers this summer.

Despite the overall growth in room nights for Hotelbeds Group´s bedbanks and increase in both long haul travel and bookings for Turkey & Egypt, this growth has been offset by a slight downward trend of European city trips.  In particular cities such as London and Barcelona have seen a drop in bookings.

Commenting on this summer´s German travel trends, Carlos Muñoz, Managing Director Bedbank, Hotelbeds Group, said “According to bookings via our bedbank portfolio Germans are showing higher interest in holidays than this time last year, perhaps reflecting the recent positive economic trends in Germany.

READ ALSO  60 years of ITB Berlin: 15 special anniversary moments on the Berlin Exhibition Grounds

“In Turkey and Egypt a return of political stability and increased security to the region boosted the confidence of travellers and contributed to this recovery after the heavy declines suffered in previous years.

“But long haul travel is once again a trend for German travellers and perhaps this year´s surprise. Asian inbound trips have increased by 12% and Indonesia, Thailand and even Japan are all seeing strong growth.”

Traditional destinations still however prove irresistible for many German travellers, with Mallorca remaining the favourite destination for German tourists, followed by New York, Crete and Las Vegas.

Cheap Flights to Berlin

OriginDeparture atReturn atFind tickets
Budapest21 April 202628 April 2026Tickets from 34
Bologna31 March 202610 April 2026Tickets from 36
Bratislava22 March 202623 March 2026Tickets from 36
Milan23 April 202626 April 2026Tickets from 43
Chisinau6 May 202610 May 2026Tickets from 43
London13 April 202616 April 2026Tickets from 54
Vilnius1 April 20268 April 2026Tickets from 55
Sofia7 March 20268 March 2026Tickets from 57
Dublin16 April 202618 April 2026Tickets from 57
Dubrovnik30 April 20264 May 2026Tickets from 58
Tallinn8 April 202611 April 2026Tickets from 63
Pisa6 May 20267 May 2026Tickets from 63
Copenhagen5 May 20266 May 2026Tickets from 67
Basel, Switzerland/Mulhouse23 March 202625 March 2026Tickets from 70
Belgrade30 March 202610 April 2026Tickets from 73
Istanbul31 March 202617 April 2026Tickets from 75
Bucharest2 June 20265 June 2026Tickets from 79
Stockholm14 September 202622 September 2026Tickets from 80
Tirana15 April 202619 April 2026Tickets from 80
Paris8 October 20268 October 2026Tickets from 83
Varna25 March 202629 March 2026Tickets from 83
Riga14 April 202615 April 2026Tickets from 83
Barcelona16 May 202617 May 2026Tickets from 85
Venice27 April 202629 April 2026Tickets from 87
Warsaw3 May 20266 May 2026Tickets from 89
Bergen15 March 202619 March 2026Tickets from 91
Cluj24 October 202629 October 2026Tickets from 94
Nice9 March 202613 March 2026Tickets from 94
Rome1 April 202610 April 2026Tickets from 94
Nuremberg22 April 202629 April 2026Tickets from 95
Zurich22 April 202624 April 2026Tickets from 96
Edinburgh21 April 202628 April 2026Tickets from 96
Podgorica17 April 202624 April 2026Tickets from 100
Krakow6 March 20268 March 2026Tickets from 103
Thessaloniki31 March 20266 April 2026Tickets from 103
Tuzla30 March 20267 May 2026Tickets from 104
Malaga23 April 202629 April 2026Tickets from 108
Helsinki15 May 202620 May 2026Tickets from 110
Geneva5 August 202611 August 2026Tickets from 110
Bari21 April 202625 April 2026Tickets from 112
Antalya2 April 20266 April 2026Tickets from 112
Brussels5 May 202612 May 2026Tickets from 113
Luxembourg11 March 202612 March 2026Tickets from 114
Gothenburg7 March 202614 March 2026Tickets from 115
Tenerife10 March 202623 March 2026Tickets from 115
Gdansk21 May 202624 May 2026Tickets from 118
Alicante16 June 202622 June 2026Tickets from 119
Athens2 April 20265 April 2026Tickets from 119
Vienna23 April 202627 April 2026Tickets from 120
Madrid20 April 202623 April 2026Tickets from 121
READ ALSO  Angola to take center stage as the Host Country of ITB Berlin 2026

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.