TUI Blue plans third hotel in Austria

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TUI expects another record year for winter sports in the Alps, and mountains are also becoming increasingly popular in the summer. Against that background, TUI Group is expanding the portfolio of its TUI Blue lifestyle hotel brand, planning its third hotel in Austria. With TUI Blue Fieberbrunn, the portfolio of the hotel brand, that is placing the experience at the core, will grow to a total of 12 hotels for the Winter 2019/2020 season.

TUI Blue Fieberbrunn is the perfect location for winter sports enthusiasts wishing to explore Skicircus Saalbach / Hinterglemm / Leogang / Fieberbrunn. For the summer, the valley alone offers around 400 km of hiking and mountain biking trails for sports lovers. The mountain hotel, located directly near the ski slope, will feature 144 double rooms, a restaurant and bar with outdoor terrace and a meeting room and spa area. It is scheduled to open at the end of 2019. The hallmarks of TUI Blue are its modern technology concept and the innovative Bluef!t concept for fitness, wellness and nutrition. The hotel brand focuses on authentic holiday experiences in the respective region.

TUI Group celebrated the ground-breaking ceremony for the brand’s second hotel in Austria at the end of September 2018. The future TUI Blue Montafon hotel, also perfectly located for skiers and hikers, will feature 149 double rooms. The new hotel is scheduled to open in the Winter 2019/2020 season.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.