Top international destinations for Chinese travellers

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Top international destinations for Chinese travellers during China’s National Day holiday period announced by Hotelbeds

  • Asian and Non-Asian destination countries evenly split in Top 10 destinations for Chinese outbound tourists during holiday period.
  • The seven-day National Day holiday starts on Tuesday October 1 and is also referred to as ‘Golden Week’.
  • Chinese outbound travel during the holiday has increased steadily during the last few years and is fulfilled by Hotelbeds’ diverse range of accommodation globally.
  • News follows recent decision to create new China Managing Director role to grow China – the fourth biggest source market of Hotelbeds globally.

Shanghai, 26th September 2019 – Hotelbeds, the world’s leading bedbank, has today provided an update on the top international destinations for Chinese travellers during the seven day Chinese National Day holiday period starting on Tuesday October 1.

 According to Hotelbeds’ booking data for this year’s break, five of the top ten international destination countries of this year are Asian and the other five are Non-Asian – with the list topped by Thailand and followed by, in descending order, Japan, Singapore, the United States, Italy, Indonesia, Malaysia, Spain, the United Kingdom, and Australia.

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In 2017 there were only two non-Asian destination countries – the United States and Italy – in the list of the top 10 China outbound destinations. In 2018 that number increased to four – the United States, Italy, France, and Spain – and this year the number has increased to five.

Chinese travellers are also travelling to a wider range of countries, with Chinese bookings through Hotelbeds for 113 different countries during the National Day holiday period, up from 106 in 2017 and 111 in 2018.

China National Day holiday, also known as Golden Week, is a seven-day national holiday in China that takes place from October 1st to 7th. This holiday season was introduced in the year 2000 to help boost domestic tourism and to allow families to make long journeys to visit relatives.

According to the China National Tourism Administration (CNTA), a total of 7 million Chinese mainland tourists travelled aboard during the seven-day National Day holiday in 2018.

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*All figures quoted are based on bookings made via the Hotelbeds booking platform and refer to year-on-year adjustments as of September 20th, based on room nights.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.