Direct hotel bookings is a major challenge, as it is very rewarding. There is no doubt OTAs getting many bookings for every hotel, however maintain a balance and a share in direct bookings is very important as it minimize the cost, boost RevPAR and build brand awareness.
Here are 18 tips to increase your hotel’s direct bookings
1-Hotel best rates, make sure you clearly display them as cost per night or package
2-Know your hotel’s unique sale point
3-Make it clear to your guests that they get the best price when book direct
4-Make it easy for your guests to find your hotel
5-Create an amazing photogallery
6-Help your guests to choose
7-Built your hotel brand with authentic storytelling
8-Engage people digitally
9-Be mobile friendly
10-Underline the unique facilities you offer
11-Use smart e-mail marketing
12-Re target
13-Encourage and reward. Loyal guests and influencers.
14-Create and track activities and promotions
15-Monitor the best markets
16-Publish reviews
17-Become sustainable and environmentally friendly
18-Know your characteristic or average guest
