Sabre Mosaic™ Travel Marketplace and Sabre’s AI Learning Experience will be at ITB Berlin with a strong presence across Hall 5.1 (Stand 106) and Hall 6 (Stand 325), showcasing multi-source retailing, intelligent automation and practical applications of agentic AI.
BERLIN, 25 Feb. 2026 – Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, will return to ITB Berlin 2026 with an expanded footprint across two exhibition spaces. With over 70 AI products in development, many live and already generating revenue for customers, Sabre will demonstrate how agentic AI, advanced travel retailing capabilities and unified multi-source content enable agencies, airlines, hoteliers and tour operators to function with greater speed, accuracy and confidence. Visitors will see how Sabre’s Mosaic
Marketplace creates a more flexible travel environment that gives partners greater velocity to modernise their business.
Speaking sessions at ITB Berlin 2026
▪ Chinmai Sharma, SVP Lodging, Ground and Sea, will join Executive Forecast 2026: What Really Matters in Travel
Tech Now, sharing perspectives on the major technology shifts shaping the year ahead and how agencies and
suppliers can turn these shifts into operational advantage. (March 3, 11:00–11:30, Hall 6.1 eTravel Stage)
▪ Garry Wiseman, Chief Product and Technology Officer, will speak at The Industry View: How Travel Will Become
AI Native. He will discuss how agentic commerce, data-driven retailing and AI-ready infrastructure are changing
the ways travel organisations compete and engage with customers. (March 3, 11:25–12:05, Hall 7.1a Orange
Stage)
▪ Garry Wiseman will also participate in the panel GDS in Transition: New Models in Global Distribution, exploring
the evolution of global distribution models, the shift towards retail-focused platforms and the role of
AI-supported workflows. (March 3, 13:00–13:45, Hall 7.1b Blue Stage)
▪ Brad Johnson, VP of Product Management, will take part in Is Traveltech Ready for AI? How to Feed the Artificial
Agents. He will examine the technical infrastructure required for AI-native travel systems, including structured
data, high-performance APIs and intelligent servicing flows. (March 5, 16:10–16:50, Hall 6.1 eTravel Stage)
Sabre at ITB 2026 – Two dedicated spaces
▪ Hall 5.1, Stand 106: Brand showcase, meetings and product demonstrations
Sabre’s stand in Hall 5.1 will feature the company’s marketplace capabilities, including multi-source content
integration, streamlined agency workflows and modular solutions for travel retailers. The space includes two
demo stations, including agency workflows, lodging and media tools, Developer Hub capabilities, Traveller
Concierge and Agency Concierge.
▪ Hall 6, Stand 325: AI Leadership and Learning Experience
Hall 6 will host Sabre’s Agentic Bar, a guided and self-directed environment, based on the company’s popular
Agentic U programme, that helps attendees understand how agentic AI works in practical travel scenarios. The
space includes zones focused on AI for builders, AI in action and getting started with AI. Attendees can explore
demos, visual storylines and curated resources that show real operational value across travel selling and
servicing.
