Key Australian Travel Trade Exhibitions:
- Australian Tourism Exchange (ATE):
- What: The largest annual B2B event for Australian tourism, connecting sellers (operators) with international buyers (wholesalers, retailers).
- Next Event: ATE26 in Adelaide, May 10-14, 2026.
- Focus: Business appointments, networking, and familiarization experiences.
- Australia Marketplace North America (AMNA):
- What: A specialized event for the North American market to build relationships with Australian tourism businesses.
- Next Event: AMNA25 in Los Angeles, September 15-17, 2025.
- IMM (International Media Marketplace) Australia:
- What: A leading media event connecting travel brands with journalists and media.
- World Travel Market (WTM) (Global Event):
- What: A major global travel show where ATEC (Australian Tourism Export Council) organizes an Australian presence for partners to meet international buyers.
Who Attends:
- Sellers: Australian tourism operators (hotels, experiences, destinations).
- Buyers: Global travel wholesalers, retailers, and agents.
- Media: International and local travel journalists.
These events are crucial for fostering global partnerships and promoting Australia as a tourism destination.
