The premier Germany travel trade exhibition is ITB Berlin (Internationale Tourismus-Börse Berlin), the world’s largest tourism trade fair, serving as a key B2B platform for global tourism professionals, held annually in Berlin in March, with the next major event in 2026. Other significant German travel shows include Reisen Hamburg, the GTM Germany Travel Mart (focused on inbound tourism), and regional fairs like CMT Stuttgart, covering various aspects from caravanning to luxury travel.
Major International Event
- ITB Berlin: The leading global B2B travel trade show, featuring destinations, tour operators, airlines, technology, and the world’s largest tourism convention.
- When: Annually in March (e.g., March 3-5, 2026).
- Where: Messe Berlin.
Key National & Regional Events
- GTM Germany Travel Mart (GTM): Hosted by the German National Tourist Board (DZT), it’s the leading sales platform for the German travel industry, focusing on inbound tourism, new products, and connecting international buyers with German suppliers.
- Reisen Hamburg: A large holiday and travel fair in Hamburg, covering tourism, caravanning, and tour operators.
- CMT (Stuttgart): A popular holiday exhibition featuring Caravanning, Hiking & Cycling, and Cruise travel.
- Reise + Camping (Essen): Focuses on travel, camping, and caravanning.
- f.re.e (Munich): A major exhibition for travel, caravanning, and outdoor activities.
Specialized & Niche Shows
- IMEX Frankfurt: Focuses on incentive travel, meetings, events, and business travel (MICE).
- World Travel Catering & Onboard Services: For the airline catering and hospitality industry.
To find specific dates and details for upcoming events, you can check resources like the International Trade Administration (ITA) or Travel Fair Dates.
