Major Japan travel trade exhibitions include Tourism EXPO Japan (TEJ), a massive annual event showcasing global and domestic tourism (held in Aichi/Osaka in 2025) with B2B focus days and public access, and the International Tourism Trade Show (ITT Show) in Tokyo, focusing on tourism/accommodation and wellness. These events connect international destinations with Japanese travel professionals, featuring exhibitions, business meetings, seminars, and networking to drive both inbound and outbound tourism.
Key Exhibitions
- Tourism EXPO Japan (TEJ):
- What: One of the world’s largest comprehensive travel events, featuring destinations, tourism boards, agencies, and operators.
- 2025 Location: Aichi Sky Expo/Intex Osaka (depending on the specific segment), theme: “Travel for Discovery and New Encounters”.
- Focus: B2B meetings, networking, seminars, and showcasing Japan and the world.
- Dates: September 25-28, 2025 (Trade days: Sept 25-26).
- International Tourism Trade Show (ITT Show) (Tokyo):
- What: A B2B show for the tourism/accommodation industry and wellness tourism.
- When: June 2025 (concurrently with Wellness Tourism Expo and Tourism Marketing Expo).
- Focus: Wellness tourism facilities, activities, marketing solutions for tourism operators.
What to Expect at These Shows
- B2B Meetings: Pre-arranged meetings between sellers (destinations, hotels) and buyers (travel agents, tour operators).
- Exhibits: Pavilions from countries and regions showcasing their attractions.
- Seminars & Workshops: Sessions on tourism trends, marketing, and sustainable travel.
- Networking: Opportunities to connect with industry peers, media, and consumers.
- Consumer Exposure: Public days at TEJ allow companies to promote directly to travelers.
These events serve as crucial gateways for international tourism stakeholders to tap into the lucrative Japanese market.
