Major Korea travel trade exhibitions include the consumer-focused Korea Travel Show (KTS) and the B2B Seoul International Travel Mart (SITM), along with the large-scale KOTFA (Korea World Travel Fair), featuring domestic and international destinations, programs, and direct sales opportunities for travel professionals and the public. Key venues are Seoul’s COEX and KINTEX, with events targeting both Korean outbound travelers and inbound tourism growth from Asia.
Key Exhibitions in Korea
- Korea Travel Show (KTS): A major international fair in Seoul (COEX) aimed at Korean consumers, offering direct booking and showcasing diverse travel options.
- Seoul International Travel Mart (SITM): A significant B2B event for trade professionals, focusing on connecting buyers and sellers, attracting visitors from Asia-Pacific.
- Korea World Travel Fair (KOTFA): One of Asia’s largest international tourism exhibitions, sponsored by the government, featuring numerous countries promoting tourism resources.
- Seoul International Tourism Industry Fair (SITIF): A vibrant fair for industry professionals and enthusiasts, highlighting global trends and innovations.
- Korea Travel Expo (내나라 여행박람회): An annual event focused on domestic tourism, showcasing regional attractions and supporting local economies.
Key Venues
- COEX (Korea Exhibition Center): Hosts major events like KTS, SITIF, and KOTFA.
- KINTEX (Korea International Exhibition Center): Another major venue for large trade shows.
- Seoul Dragon City: A venue for events like SITM.
Who Attends
- Exhibitors: Tourism boards, airlines, hotels, tour operators, and travel agencies.
- Visitors: Potential Korean travelers (for consumer shows) and travel trade professionals (for B2B events).
When to Find Them
- These events typically occur annually, with specific dates varying by show (e.g., SITM in June, Travel Show often in the fall). Check official websites (like Coex or SITM for 2025/2026 dates.
