Lebanon hosts various travel and trade exhibitions, such as the “LET’S GO DISCOVER LEBANON” show for tourism and related services, while major international events like Arabian Travel Market (ATM) in Dubai and World Travel Market (WTM) feature Lebanese Destination Management Companies (DMCs) and tourism boards showcasing the country’s offerings (adventure, culture, wellness, etc.) to a global audience, with specific events like Project Lebanon covering construction and infrastructure development.
Key Exhibitions & Platforms:
- LET’s GO DISCOVER LEBANON: A dedicated national show for showcasing diverse Lebanese tourism products, from adventure and culture to wellness and MICE (Meetings, Incentives, Conferences, Exhibitions).
- Arabian Travel Market (ATM) (Dubai): A crucial platform where Lebanese DMCs and tourism operators network, gain visibility, and promote Lebanon as a destination to the Middle East and global markets.
- World Travel Market (WTM) (London/Global): Lebanese companies attend to meet international buyers, discuss partnerships, and present their expertise in handling FIT (Free Independent Travelers), groups, and MICE.
- Project Lebanon: Focuses on construction, infrastructure, and renewable energy, but serves as a platform for broader national development, attracting investment and showcasing future opportunities, vital for tourism infrastructure.
- International Tourism Fairs (ITB, FITUR): Lebanese entities also participate in major international fairs like ITB Berlin and FITUR to reach global audiences.
What’s Promoted:
- Diverse Tourism: Adventure, cultural heritage, wellness, medical, eco-tourism, food, luxury, and more.
- MICE & Business Travel: Solutions for meetings, conferences, and corporate events.
- Destination Management: Ground handling, hotel bookings, transport, and guided tours.
How to Find Events:
- Lebanon Expo: Organizes various sector events, including tourism.
- FairAdvisor / JETRO: Databases listing trade fairs in Lebanon and the Middle East.
- Ministry of Economy & Trade: Provides oversight and information on official expos.
