Key Norwegian Travel Trade Events
- TravelXpo:
- What: Norway’s largest travel expo, combining public inspiration with industry trade.
- Focus: Destinations, culture, food, music, and travel experiences.
- Audience: Both B2B (professionals) and B2C (public).
- Next: January 2026.
- Norwegian Travel Workshop (NTW):
- What: A significant B2B workshop for the leisure tourism segment.
- Format: Pre-booked meetings, networking, and exploring host regions.
- Last: Hosted in Trondheim in April 2024.
- TravelMatch Norway:
- What: The most important B2B event for outbound travel from Norway.
- Focus: Connecting sellers (DMCs, airlines, hotels) with Norwegian buyers.
- Format: Primarily pre-booked meetings.
- Next: 15th edition planned for 2026.
How to Participate (General)
- Innovation Norway: Often supports Norwegian exhibitors at international fairs like ITB Berlin and coordinates national participation in events like NTW.
- Registration: Key events have specific registration periods for sellers and buyers (e.g., TravelMatch opens registration for sellers in August).
These events serve as crucial platforms for the Norwegian tourism industry to network, generate sales, and promote destinations to both international and domestic markets.
