Serbia’s main travel trade event is the International Tourism Fair (IFT) in Belgrade, held annually at the Belgrade Fairgrounds, showcasing destinations, hotels, airlines, and promoting Serbia for events like EXPO 2027, attracting regional and international professionals for B2B networking and trend insights, with the next major event expected in early 2026.
Key Event:
- International Tourism Fair (IFT) Belgrade: One of Southeast Europe’s largest tourism expos, featuring national and regional tourism bodies, travel agencies, airlines, hospitality providers, and tech solutions for the industry.
When & Where:
- Venue: Belgrade Fair (Beogradski sajam), Serbia.
- Typical Timing: Held annually, with recent events in February (e.g., 2025), and upcoming events often announced for early 2026, aligning with international fair schedules like FITUR.
What to Expect:
- B2B Focus: Strong emphasis on business meetings, networking, and exploring regional tourism opportunities.
- Exhibitors: National tourism boards (like Slovenia), hotel chains, airlines, tour operators, and service providers.
- Serbia’s Promotion: A growing focus on promoting Serbia as a destination for cultural, nature-based, and event tourism (tied to EXPO 2027), highlighting gastronomy, national parks, and heritage.
- Trends: Presentations on global tourism trends, sustainable travel, and innovation.
How to Find More Info:
- Check the official Međunarodni sajam turizma (Belgrade Fair) website for announcements and details on upcoming fairs.
- Look for participation from the Tourism Organisation of Serbia (TOS) at major global fairs like FITUR and WTM.
