The leading travel trade exhibition in Sweden for the Scandinavian outbound tourism market is the Travel News Market, which is held annually in Stockholm. Other events include the Swedish Workshop series organised by Visit Sweden.
Key Travel Trade Events in Sweden
- Travel News Market: Sweden’s leading B2B travel fair for Scandinavian outbound tourism professionals, held in Stockholm. The 2026 event is expected in November.
- The Meetings Space: A networking event connecting top-tier UK and EU buyers with global MICE (Meetings, Incentives, Conferences, and Exhibitions) suppliers, taking place in Stockholm on February 26, 2026.
- Global Revenue Forum: An event for industry leaders to discuss trends in revenue management, taking place in Stockholm on January 29, 2026.
Visit Sweden Events (2026)
Visit Sweden also organizes several specific trade events, though many are held internationally or online:
- ITB Berlin: March 3-5, 2026 in Berlin, Germany.
- Swedish Workshop Kiruna: April 21-22, 2026 in Kiruna, Sweden.
- Swedish Roadshow Europe: September 13-17, 2026 across Europe.
- Swedish Workshop Online: November 11-12, 2026.
For more information on the main fair, you can visit the Travel News Market Sweden website, or check the Visit Sweden travel trade events page for their full schedule.
