Switzerland hosts major travel trade exhibitions like FESPO Zurich (early Feb), focusing on general tourism, and SIHE (Swiss International Holiday Exhibition) in Lugano (late Oct/early Nov), specializing in luxury/MICE, plus consumer-facing events like Les Automnales (Geneva) and Holiday and Travel Show Bern (Jan) which have trade elements, all offering platforms for networking, new products, and industry connections.
Key Travel Trade Shows in Switzerland:
- FESPO Zurich: A significant event for the tourism industry held annually in early February at Messe Zurich, welcoming both trade and public visitors.
- SIHE (Swiss International Holiday Exhibition): A dedicated B2B fair for luxury tourism, MICE (Meetings, Incentives, Conferences, Exhibitions), and leisure, held in Lugano, focusing on high-value connections.
- Les Automnales: A large autumn fair in Geneva (Palexpo) that combines travel, family, and cultural tourism, attracting a broad audience.
- Holiday and Travel Show Bern: A major travel exhibition in January, catering to both exhibitors and the general public.
Other Industry Events:
- Swiss Travel Mart: A key event for travel professionals to find partnerships and explore new opportunities (e.g., scheduled for September 2026).
- Meeting Luxury: An exclusive segment within SIHE, focused specifically on the luxury travel sector with pre-scheduled B2B meetings.
What to Expect:
- Networking: Opportunities to connect with DMCs, hotels, operators, and buyers.
- Business Development: Platform for generating new ideas, packages, and partnerships.
- Innovation: Showcasing the latest trends and solutions in tourism.
These events serve as vital hubs for the Swiss and international travel industry, offering deep dives into various tourism segments, from mass market to high-end luxury.
