The main UK travel trade exhibition for the British Isles is the British Tourism & Travel Show, held annually at the NEC in Birmingham (next one March 19, 2026), focusing on group travel, attractions, and destinations within Britain and Ireland for tour operators. Other key events include the broader World Travel Market (WTM) London for global travel professionals (Nov 2025) and niche shows like the Business Travel Show Europe (June 2026) and Excursions for group travel (Jan 2026). These events connect suppliers, buyers, and media, offering networking, new ideas, and industry insights.
Key UK Travel Trade Shows:
- British Tourism & Travel Show: Focuses specifically on the best of Britain & Ireland for group travel planners, happening March 19, 2026, at the NEC.
- World Travel Market (WTM) London: A major global event for the international travel industry, held at ExCeL London (e.g., Nov 4-6, 2025).
- Business Travel Show Europe: Concentrates on the corporate and business travel sector (e.g., June 24-25, 2026, ExCeL London).
- Excursions: A must-attend for group travel organizers seeking ideas for UK and overseas tours (e.g., Jan 24, 2026).
Why Attend?
- Networking: Connect with hundreds of exhibitors, buyers, and media from across the globe.
- Inspiration: Discover new destinations, attractions, hotels, and unique experiences for itineraries.
- Insights: Learn about the latest travel trends, demands, and best practices from industry experts.
Who Attends?
- Tour Operators & Group Travel Organizers
- Destination Marketing Organizations (DMOs)
- Hotels, Attractions & Experience Providers
- Travel Media & Buyers
For UK businesses, organizations like VisitBritain and Visit Wales support participation in these events to promote Britain to international travel trade partners.
